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Localist Introduces Student Personalization Options For Higher Ed Event Calendars

Posted By ACCED-I Corporate Member Localist, Friday, December 9, 2016
Tailgate and Channels allow customers to track, target and facilitate real-time student engagement with events
Localist, an event technology company, announces the launch of a product update and calendar feature offering students a personalized on-campus event experience. The newest version of Tailgate is the first native mobile app that gives students a customized mobile experience for their event calendar and delivers real-time attendee data to higher education marketers. Channels, a functionality within Localist's existing calendar product, enables customers' divisions and groups to create their own calendar experiences.
Tailgate gives students the ability to browse, RSVP, “Check-In” and review nearby events, while administrators can monitor the app's built-in social media integration and metrics reporting. Staff will be able to send push notifications to attendees during an event and students will be able to "heart" an event, allowing administrators to tie real-time engagement with ongoing happenings.
Channels allows universities to create individual landing pages for organizations within their school's overarching Localist calendar. For example, students searching for Greek Life events on campus will now visit their school's home calendar or the Greek Life channel. Administrators can assign permissions to individuals who are able to create and manage their own group pages, including personalizing how the page looks.
“Student engagement on campus is important in driving student satisfaction and success, and events are a great way for students to connect more with each other and with their campuses,” said Myke Nahorniak, co-founder and CEO of Localist. “We are committed to providing administrators with the tools needed to make their students feel connected to their schools. Both Tailgate and Channels help school leadership offer a more personalized experience for their groups, and allow them to gain better insights through their event marketing efforts.”
Localist will report real-time event data for Tailgate and Channels through Localist Metrics – a feature that provides customers with event insights that they can use to measure and fine-tune their future events.
In addition, Localist has launched plugins for WordPress and Drupal users that allow them to better integrate the Localist calendar within their existing content management system. “With over half of our partner universities using WordPress and Drupal to manage their websites, it only makes sense to make the transition to our software as seamless as possible for them,” Nahorniak added.
Colleges and universities looking to get started with Tailgate and Channels can visit
About Localist
Localist is a revolutionary event technology company. Through its robust interactive calendar software, Localist helps organizations easily publish, manage and promote multiple events. Localist's solution offers the efficiency of a centralized marketing calendar, the power of social sharing tools and the intelligence of analytics to optimize event marketing performance. Hundreds of enterprise customers including the University of Texas at Austin, Clemson University and Travel Portland trust Localist to market their events. To date, Localist has powered more than 2 million events across the world. Visit or follow on Twitter @Localist.

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