Have you given much thought the economic significance of meetings and conferences to the U.S. economy?
The Convention Industry Council indicates that meetings support more jobs than the computer, trucking, broadcast, and telecommunications industries. Additionally, in 2012, more than $280 billion in direct spending was attributed to face to face business meetings.
What is even more noteworthy, the International Association of Conference Centers, (IACC), projects more industry growth going into 2017. The IACC is a not-for-profit association that represents the meetings venue industry. IACC CEO, Mark Cooper, states that "corporate conference venues delivered the strongest results" as noted by Trends in the Conference Venue Industry trends report. The report focuses on small meeting venues and notes that over the previous year there have been increases in revenue, occupancy rates, and profits. This report can be viewed at www.iacconline.org.
As a collegiate conference and events professional, I am hopeful and enthusiastic about the potential for growth within the collegiate conferences and events industry! Whether attending or organizing meetings and conferences, it is an opportunity to learn from each other, build community, and forge and nurture relationships. The ability to build new business relationships through face to face meetings is so important. I am looking forward to a robust meetings season as 2017 presents itself, and I hope the same for my collegiate counterparts. Meetings mean business which directly impact the economy.
While hosting conferences and meetings on a college campus may not be right for every group, consider the benefits. The venue is conducive to your meeting needs; smart classrooms, on-site instructional resource staff, state-of-the-art technology, and more! College campuses offer unique meeting spaces; and the collegiate conference professional can assist with personalizing the experience based on your overall agenda. Many campuses, including SUNY Polytechnic Institute, Utica, NY, offer one-stop-shop operations - one point of contact for all services, one contract, and one bill.
If you are looking for innovative conference experiences consider hosting your meeting or event on a college campus. Collegiate conference and meeting professionals are becoming more savvy in providing unique experiences in an effort to grab attendees' attention and create a lasting impression. With professional catering experiences, we are promoting local, organic, and sustainable. It is our mission to provide your group with an outstanding professional meeting experience!
Thank you to SUNY Poly University Conferences and Events for permission to post this article to the ACCED-I blog.