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Grow Professionally

Posted By Administration, Wednesday, May 10, 2017

Do you realize that you have more experience than you think? Did you know that by sharing your experiences you can help others grow? 

Why should you present at an Educational Forum? Because you can, 

  • Share learning about a particular topic
  • Demonstrate leadership skills
  • Influence change through thought leadership

Presenting at an ACCED-I Educational Forum this fall is a great opportunity to share your perspective with colleagues. You don't have to have 25 years of experience, all you need is a strong interest in the topic and a desire to help your colleagues learn more about it.

ACCED-I Educational Forums bring together collegiate conference and events professionals for 1 1/2 days of engaging educational modules and networking opportunities. Attendees will get an in-depth look at various topics important to collegiate conference and events professionals. 

Learn more and submit a proposal by May 15, 2017

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Over $3,000 Raised for Act of Caring

Posted By Lori Everhart, ACCED-I, Wednesday, April 26, 2017
Updated: Monday, April 24, 2017
Thank you to all who contributed to the Act of Caring at the ACCED-I 37th Annual Conference in Orlando. Over $3,000 was raised for New Horizon Service Dogs, Inc.  New Horizons Service Dogs, Inc. is a non-profit 501(c)(3) organization that partners trained dogs with the disabled, mostly in the area of wheelchair and mobility assistance. They are headquartered in Central Florida and provide service dogs to disabled clients primarily throughout the state of Florida.  Thank you to the hospitality committee and specifically Sheila Bishop, Taylor Church and the Act of Caring sub-committee for organizing this great event!

Tags:  act of caring  community service  service dogs 

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Tips for Using Facebook Ads to Get More Mileage Out of Your Event Marketing

Posted By ACCED-I Corporate Member Unique Venues, Tuesday, April 25, 2017
Updated: Monday, April 24, 2017

Thank you to Unique Venues for contributing to the ACCED-I Blog!

If you are in charge of event marketing for a conference, seminar, or even a private party, you know that there are many factors involved in creating a successful event. You may begin by looking around for event venues and setting up an itinerary and speaker schedule, but you will eventually need to consider how you will market the event.

So where do you start? There are many types of event marketing you can do to create awareness, but social media is one that you certainly can’t ignore or underuse. For the purposes of this post, we are going to take a second and talk about event marketing using Facebook Event Ads to take your social media marketing efforts to the next level.

What Happens When You Have Exhausted the Free Options on Facebook?

Facebook is great for event planners with a limited budget because there are so many things you can do for free:

  • You can create an event on a company or personal Facebook page that you can then share with those who follow or like the page.
  • You can adjust the page to make sure that the Events tab is one of the first tabs on the page’s wall.
  • You can share the link of the page’s event calendar to others.
  • You can create a Facebook event page for the specific event.
While all of these options are great, many event organizers find that they need to go a little further with their promotional efforts to reach their marketing goals. This is where Facebook Event Ads can make a major difference. If you’re new to Facebook ads, we highly encourage you to review the Facebook Advertising Support Center, which will provide you with basic information on how to create an ad. For example, you will need to know the differences between Ads Manager and Power Editor to determine which one will better fit your experience and the extent of the marketing campaign.

Things to Keep in Mind When Creating a Facebook Event Ad

  1. There are two types of Facebook Event Ads. The first is an Event Response Ad, which provides relevant information about the event and will ask those who see the ad to respond by clicking on the Interested button or Going button. The second is a Ticket Sales Ad, which provides viewers with event details, but will also include a link to buy tickets. Obviously, if your event does not require buying tickets, this will be unnecessary, but it is an easy way to increase ticket sales for those that do.
  2. Consider how you target people who see your ad. You will likely have some sort of a budget so finding people who may actually be interested in going to the event is crucial. The Ads Create Tool enables administrators to target people based on whether or not they have shown interest in the event, target past attendees if it’s a repeat event, target friends of people who have responded to the event, or even target people who have shown past interest in events the business may have held. The goal is to reach as many people as possible without going over budget or reaching people who have already accepted an invite or bought a ticket. Check out these tips from Facebook as well for additional information regarding targeting.
There’s no question that Facebook Events Ads can be a very important marketing tool. We encourage you to play around and see how Facebook advertising tools can help you generate awareness and excitement about your business’s upcoming event.  

Tags:  event marketing  events  social media 

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When the Going Gets Tough

Posted By Nancy Zavada, Meet Green, Thursday, April 20, 2017
Updated: Wednesday, March 29, 2017

As the saying goes, “When the going gets tough, the tough get going.” As we face a dramatically shifting climate in nearly every area; politically, socially, environmentally and financially, change—welcome or not—is upon us.

  • How, as a group of individuals and a company, do we react and advise our clients who are facing unprecedented drops in registrations due to the immigration policies which have changed overnight?
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  • Can we help these organizations make a quick enough shift to virtual meetings for those unable to step foot on US soil?
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  • How can our international technology clients plan for events later this year when it is unclear how international travel will be impacted?
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  • How do we keep moving forward as a company whose directive is to work with “progressive global organizations to integrate leading event sustainability practices and produce events that deliver targeted business results?”
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  • As individuals, how do we continue our good work in a world that seems bent on deconstructing what it has taken years to build?
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  • And, most importantly, how can we use our collective voice to make a difference in the world?

What We Believe In

When tested, we must rely on our core values. The strength, compassion and sheer determination at the root of your being comes from your beliefs, your values, and what you hold dear in life.

As a company, we have long-standing values and principles of conduct that aren’t just words on a website (although they are there, too), they are our joint beliefs. They are revisited every time we gather as a group and their significance is reaffirmed. We rely on them for making decisions to drive our organization.

As we gathered virtually this week to share news about the external forces shaping our world and those of our clients, we immediately relied on our values and principles of conduct to frame the discussion. They provide our ethical compass and a place to draw strength. They also serve as our “line in the sand” when we have to make tough decisions.

Taking A Stand

Since January, companies, are traditionally politically neutral, are now making statements based on their values. Because what is currently impacting companies is not political; it is about social justice, environmental responsibility and ethics.

As Martin Luther King, Jr. said:

“The time is always right to do what is right.”

It is uplifting to see organizations embracing these words and taking a stand.

Our Core Values

We too are taking a stand because the time is right and the time is now. We would like to start by sharing our own values and why they are so meaningful to us.

We Believe In Creating a Sustainable Future

Our work focuses on making it easy for our clients to gather together to solve the world’s problems through technology, social responsibility, environmental restoration and scientific research. By supporting their efforts, we do our part to make a difference.

We Care About The Planet and All Of Her People

We will not allow any form of destructive behavior in our work, our lives or our community.

We Believe In The Power Of Human Connection

When people gather together, amazing things happen. It is through these connections that solutions to today’s issues will be found. It is the spark of an idea that happens in a session, in the hallway over coffee or over a meal at the end of the day.

We Believe Every Little Bit Helps

Really, it does. Every plastic water bottle saved from a landfill, every meal served with sustainable seafood, and every morsel of food donated to the hungry makes a difference.

We Believe In Inspired Optimism

When they say, sustainability is a journey, what they are really saying is it often takes a long time to institute a change and make it stick. When you are in the middle of the journey and you take three steps back for every one forward, it is easy to get disheartened. Even in the face of this daunting challenge, we feel inspired and optimistic about the future of the world.

We Thrive On Challenges and Love To Learn

When hiring, I love to hear applicants describe themselves as a “lifelong learner” because that is a common thread that runs through everyone here at MeetGreen. It is inherent in our culture, in our work and the way we face the issues presented.

We stake our good name and reputation on these values.

Our Principles of Conduct

At MeetGreen we also adhere to our Principles of Conduct which inform our decisions both as individuals and an organization. These guiding principles are:

Inclusivity

Always Enrolling Others and Considering Their Thoughts, Opinions and Diverse Cultures In Our Work

Sometimes it’s the big issues and sometimes it is the little things such as making sure our international participants who prefer it have plenty of tea at morning breaks and the hot water has not been standing in urns that taste like yesterday’s coffee. Or labeling the food on buffets so that those with religious or allergy restrictions know what they can safely eat.

Integrity

Making Decisions Everyday Which Stay True To Our Values

When we were threatened by a past client wanting to break our contract or they would ruin our reputation in the community, we stood up to them. Then we donated to a children’s anti-bullying organization.

Stewardship

Taking Care Of The Earth’s Resources and Humanity

Even those days when it would be easier to overlook Styrofoam plates on a continental breakfast or food being wasted at the end of a banquet, we don’t. It is our obligation as citizens of this world.

Transparency

Being Open and Honest In All Our Communications, Openly Sharing So We Can Learn and Strive For a Sustainable Future

Long before it was fashionable, we published an annual Corporate Sustainability Report to share our story. We aren’t perfect and we don’t pretend to be, but we are genuine and vulnerable.

The Going Is Getting Tough

Individuals, communities and organizations are being tested. We at MeetGreen will stand true to our values and principles. We will not sacrifice all that we hold dear to remain successful or make a profit and believe remaining true to our values will bring us more success. We will use our voice, our work and our wisdom in every possible way to ensure the safety of all citizens of the world and the health of the planet.

MeetGreen works with progressive global organizations to integrate leading event sustainability practices and produce conferences and events that deliver targeted business results.

Tags:  Green Meetings  Sustainability 

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15 Things You Can Do Today

Posted By Meet Green, Wednesday, March 29, 2017
See 15 things you can do today to make you meeting/event more sustainable.

Tags:  Green Meetings  Sustainability 

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Gain Approval to Attend the Annual Conference

Posted By ACCED-I, Thursday, February 9, 2017

As a collegiate conference and events professional, you know you can find the newest trends, innovations and best practices when you attend the ACCED-I 37th Annual Conference & Expo, March 26 – 29, 2017 in Orlando, FL. You also know that to be competitive, you must constantly fine tune your skills, find new ways to cut costs, streamline processes and drive innovation. You must know how to be effective and incorporate these processes into your daily operations.

We know that you need to justify everything you do in today’s economy – including spending time and money to attend the ACCED-I Annual Conference & Expo. Follow these step-by-step instructions to gain approval from your superiors to attend:

Step 1: Review the ACCED-I 37th Annual Conference & Expo webpage and determine which sessions you plan to attend. Choose those that will most benefit you, your institution, your operation and your staff. With a variety of educational sessions, you and your organization will reap the benefits of best management practices, success stories, tools and practical solutions. You will also have the opportunity to turn your biggest challenges into your greatest accomplishments when you learn from the experts, leaders in the field and fellow practitioners.

Step 2: Review the How to Save information to take advantage of all applicable discounts.

Step 3: Complete the Request Letter and Cost/Benefit Worksheet and submit both to your superior. These will easily allow you to demonstrate why you should attend the ACCED-I Annual Conference & Expo – the value shown will be more than enough to validate your organization’s investment.


Step 4:
After the Annual Conference – Give Feedback

Follow up with your supervisor after you return from the Annual Conference. They will want to know firsthand your impression of the conference, whether you gained something from it, and how you will be able to apply lessons learned. This is where you will refer to your original proposal and goals to achieve while at the ACCED-I 37th Annual Conference. Let your supervisor or institution know what you have learned and how you will implement this knowledge. Most importantly, let your institution know that your participation in the ACCED-I Annual Conference was a worthwhile investment.

So, plan your strategy, prepare your proposal, and secure your approval to go. Bring the benefits of knowledge home to your institution. We look forward to seeing you at the 37th Annual Conference & Expo in Orlando!

Tags:  Annual Conference  professional development 

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5 Rules For A Succesful Event Email

Posted By ACCED-I Corporate Member Unique Venues, Wednesday, February 8, 2017
Posted by ACCED-I Corporate member Unique Venues.

The success of an event can be judged by how many people attend. To raise awareness about your event and get more people to attend, start an event email campaign. Your event email campaign is intended to tell people about your event, and invite and encourage them to attend.  Whether you're hosting a charity gala, industry conference, or seminar, follow these tips to create an effective event email.


Create a Targeted List
Your event may not be intended for everyone on your email list. To maximize your open, click-through and response rates, create a targeted list. Think about your contacts and who would be interested in attending your event. Is your event large enough that someone in London would want to travel to Los Angeles? Consider using a geolocation feature to only send your email to those located nearby. If your contacts are receiving emails for events they cannot attend, they may unsubscribe.

Encourage Attendance
The purpose of your event email is to get people to RSVP or buy tickets. Therefore, your email should include a value proposition that tells recipients what they'll get out of attending. It should be a brief statement explaining what your event is and how they will benefit from attending. This will increase their interest in the event and encourage them to sign up and attend.

Along with the value proposition, your event email must prominently display the event's time, date, conference venue and address. This is vital information that will enable people to determine if they will be available to attend. Also provide a short description of the event, including what they can expect, plus your contact information and a link to the event website, where they can gather more information. Lastly, your email should include a distinct call to action button, where recipients can click to buy tickets or sign up.

Keep It Short and Sweet
Your email doesn't need to include every little detail about your event— just the important stuff. Think about your own interactions with event emails. You probably don't have the time or desire to read lengthy ones; they're not as likely to capture your interest. Keep your event email short and sweet. Only provide what's most important, as detailed above, and offer a link to your event page where interested people can get more details.

Incorporate the Right Images
Your email blast should provide a good balance of text and images. Compelling images will draw people in, but be wary of using too many. Too many images may result in your email being sent to the spam folder. Don't make the email one big image. Spam filters pick up emails without body text, so add the appropriate amount of images and text.

Track Results
You want to track your email to determine how many people opened, clicked-through and responded. Tracking metrics can also show you how many people visited the event's website. This data will explain the effectiveness of your email blast and help you make the appropriate changes for the next one to garner better results.

With these tips, you can create a successful event email and attract more people to your event.

Tags:  emails  event  marketing 

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Networking: Almost as Important as the Education

Posted By Lori Everhart, ACCED-I, Wednesday, January 11, 2017
Updated: Monday, January 9, 2017

I have been fortunate to attend over 18 ACCED-I Annual Conferences as a staff member of ACCED-I. When talking about the Annual Conference with a member or prospective member I often list all of the benefits of attending this educational event such as inspiring keynotes, informative general sessions, a multitude of special interest sessions to choose from, roundtable discussions, topic expert sessions, pre-conference workshops and institutes. The educational opportunities offered at the Annual Conferences, within a three day period, is astounding to me. However, one thing often overlooked that is equally important are available networking opportunities.

Here are just a few examples when I have seen networking at its finest.

At a reception I was talking with a woman who was new in the collegiate conference and events profession and a first time attendee. I asked her where she was from, her title, etc. I got the feeling that she really didn't even know why she was here. Just then a member walked up to us and I introduced them. After only a few minutes of conversation, it became evident that not only were they both from a small college setting, but they had the same title and same reporting structure. I could almost see the relief on her face that she was not alone, and that there was a purpose to her attending this conference. To steal a quote from ACCED-I President Lisa Salazar, "She found her people!"

Even though I am not in the collegiate conference and events profession like you are, I love to hear the discussions that go on during meals at the Annual Conference. One discussion comes to mind at a lunch where two colleagues were discussing the difficulty of housing turning over the residence halls to conferences for the summer season. Shortly, others at the table joined in and contributed. One member also joined in and offered some great advice on how to approach housing so that they would have the much needed buy-in to work together, rather than against each other. Everyone at the table left with an invaluable piece of information to take back with them.

Here are some tips for networking within ACCED-I:

Attend industry events such as regional events, the ACCED-I Annual Conference and ACCED-I Educational Forums. In addition to the education you will receive, the networking opportunities are important as well.

Don't be afraid to talk about problems that you are having in your job or at your institution. Chances are the person(s) you are talking to have been through the same thing, or knows someone who has. Also, don't be afraid to ask questions - even those difficult ones!

Be open to conversations happening around you. You may not think that the conversation on Commencement will help you, but You just may get a piece of valuable advice on how to deal with difficult faculty.

Don't forget that networking can take place in may places - on the shuttle from the airport, in the elevator, and of course at planned functions such as receptions, breaks and lunches.

 

Tags:  Annual Conference  networking 

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Conferences and Meetings on a College Campus

Posted By SUNY Poly University Conferences and Events, Tuesday, January 10, 2017
Updated: Monday, January 9, 2017

Have you given much thought the economic significance of meetings and conferences to the U.S. economy?

The Convention Industry Council indicates that meetings support more jobs than the computer, trucking, broadcast, and telecommunications industries. Additionally, in 2012, more than $280 billion in direct spending was attributed to face to face business meetings.

What is even more noteworthy, the International Association of Conference Centers, (IACC), projects more industry growth going into 2017. The IACC is a not-for-profit association that represents the meetings venue industry. IACC CEO, Mark Cooper, states that "corporate conference venues delivered the strongest results" as noted by Trends in the Conference Venue Industry trends report. The report focuses on small meeting venues and notes that over the previous year there have been increases in revenue, occupancy rates, and profits. This report can be viewed at www.iacconline.org.

As a collegiate conference and events professional, I am hopeful and enthusiastic about the potential for growth within the collegiate conferences and events industry! Whether attending or organizing meetings and conferences, it is an opportunity to learn from each other, build community, and forge and nurture relationships. The ability to build new business relationships through face to face meetings is so important. I am looking forward to a robust meetings season as 2017 presents itself, and I hope the same for my collegiate counterparts. Meetings mean business which directly impact the economy.

While hosting conferences and meetings on a college campus may not be right for every group, consider the benefits. The venue is conducive to your meeting needs; smart classrooms, on-site instructional resource staff, state-of-the-art technology, and more! College campuses offer unique meeting spaces; and the collegiate conference professional can assist with personalizing the experience based on your overall agenda. Many campuses, including SUNY Polytechnic Institute, Utica, NY, offer one-stop-shop operations - one point of contact for all services, one contract, and one bill.

If you are looking for innovative conference experiences consider hosting your meeting or event on a college campus. Collegiate conference and meeting professionals are becoming more savvy in providing unique experiences in an effort to grab attendees' attention and create a lasting impression. With professional catering experiences, we are promoting local, organic, and sustainable. It is our mission to provide your group with an outstanding professional meeting experience!

Thank you to SUNY Poly University Conferences and Events for permission to post this article to the ACCED-I blog.

Tags:  college campus  conferences  meetings 

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Program Highlights of ACCED-I 37th Annual Conference

Posted By ACCED-I, Friday, January 6, 2017
Join collegiate conference and events industry colleagues at the ACCED-I 37th Annual Conference March 26 - 29, 2017 in Orlando, FL. This is the premiere educational and networking event for collegiate conference and events professionals. 

Program highlights include:
- Keynote Address presented by Simon T. Bailey, Simon T. Bailey International, Inc., Stop Selling and Start Connecting
- Three dynamic General Sessions to choose from on legal issues including FLSA, UBIT and cutting edge legal issues
- Special Interest Sessions on a variety of topics important to collegiate conference and event professionals
- Roundtable Discussions
- Pre-Conference Workshop on Etiquette for Business and Social Receptions
- Institute on leading and emerging practices for the protection of minors on campus

Learn more and register here.

Tags:  Annual Conference 

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