Annual Conference Handouts

General Interest Sessions - Block A (Sunday, March 22, 10:30am - Noon)

Increasing Your Personal and Professional Power to New Levels of Excellence, Jerry Teplitz

The Financial Storm: Time to Batten Down the Hatches on Campus?, John D. Walda

Special Interest Sessions - Block B (Sunday, March 22, 2:00pm - 3:15pm)

Managing the Stress of Change, Jerry Teplitz

Nothing Old - Everything New!, Auli Summerhays

Software Trends for Todays Meeting Planner, Steve MacKenzie

Strategic Planning: Working from the Customer Backwards, Kim Araya, Keri Leroux, and Andy Merrill
- Stakeholder Handout
- Value Propositions Handout
- Core Values Handout
- Initiatives Filter Handout

Summer Conference Marketing: There's Nothing Common About Hosting 2,000 Cheerleaders, Debbie Tucker, CMP

Special Interest Sessions - Block C (Sunday, March 22, 3:30pm - 4:45pm)

International Event Protocol - What in the World Do I Do? A Brief Overview, Pamela Mathias

Secret Shopping Results: New Ideas to Increase Your Collegiate Conference and Event Business, Jennifer Copeland and Jade Murphy

Teaching Your Clients to Make You Successfull, Jeff Marson and Carolyn Tomlin
- Attendee Evalaution Form
- Stanford Conference Services Client Survey

The Brand Quality Roller Coaster, Matt Orlins

University Event and Facility Marketing - Technology, Strategy, and Tactics, Ed Lemire

Special Interest Sessions - Block D (Monday, March 23, 9:00am - 10:15am)

ACCED-I's Collegiate Conference and Events Professional (CCEP) Certification Program, Margene Weiss, CCEP; Gerald Becker, CCEP; Sarah Goodrich, CCEP
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CCEP Rubric

Clicks to Contracts: Using Interactive Marketing to Build Your Conferencing Business, Jennifer Copeland and Jade Murphy

Emergency 911-CAT-ERER, Ann Knoebel and Bruce Bravo

Got People? Create a Network, Connie Castellano, CCEP and Mary Perrone

Tapping Your Assets, Mark Deppe

Special Interest Sessions - Block E (Monday, March 23, 2:00pm - 3:15pm)

Discovering Buried Treasure in Special Event Programs, Peter Kaiser and Jerry Vess

Getting to the Bottom Line: Is Your Conference Operation Profitable, Barbara Romano
- Cost Benefit Worksheet

Mandatory Student Planning Workshops, Rebecca Brunelle and Krystle Ongaco

Sales: Overcoming the Objection and Getting to the Close, Jeanne Feathers

Strategies for Staff Scheduling Success, Kristine Olson and Tony Rathgeber

Keynote Address (Tuesday, March 24, 9:15am - 10:30am)

Focus on What Really Matters: Five Challenges for the Next Five Years, Thomas A. Stewart

Special Interest Sessions - Block F (Tuesday, March 24, 10:45am - Noon)

Profitable Profiling Techniques: Knowing Your Customers Better Will Boost the Bottom Line, Laura Aikey, Mark Williams, and Emily Peterson

The Art of Network Marketing, Marilyn Spittler

Turning Event Mishaps Into Perfect Programs, Brianne Boitano and Alexis Conley

Uncommon Roles: Exciting Ways to Utilize Student Staff for Your Conference Program - Case Study, Sherry Ebrahimi and Dan Dykstra

Unleash the Trainer in You! How to Hold Fabulous Event-Planning Workshops On Your Campus!, Kristen Turcotte
- Training the Trainer in You-Sample Evaluation
- Sample Event Workshop Presentation
- Sample Workshop Invitation Text

Special Interest Sessions - Block G (Tuesday, March 24, 2:00pm-3:15pm)

Expanding a Conference Operation, Shane Cutler
Three Years, Four Installations/Inaugurations, Catherine Bickford-White

Special Interest Sessions - Block H (Tuesday, March 24, 3:30pm - 4:45pm)

Complete Campus Scheduling, Sue Burket, Connie Kerlin, Michele Eicher Whiteside

Engaged Student Learning: Including Student Learning in Your Student Employment Program, Dan McHugh and Robert Brock

Preserving the GoldStatus on Campus that Is! – Case Study, Susie Johnson, Jane Gunn, Anna Lenier, and Kent Ellis

Sustainability Institute (Blocks A, B, and C - Sunday, March 22)

HEASC Sustainable Meetings and Conferences Report

Hosting a Green Meeting or Conference

Engaging the Campus Community, Heather Quilici and Suzanne Shaw

Event Summary Form, Heather Quilici and Suzanne Shaw

Glossary of Ecological Terms, Heather Quilici and Suzanne Shaw

How to Guide for Conducting Conferences Sustainably at Yale University, Heather Quilici and Suzanne Shaw

Sustainable Event Guidelines, Heather Quilici and Suzanne Shaw

Top Action Items for a Sustainable University, Heather Quilici and Suzanne Shaw

Marketing Institute (Blocks A, B, and C - Sunday, March 22)

Demystifying Web 2.0 Marketing, Chuck Salem

Consumer Trends for 2009, Chuck Salem

What's New in Internet Marketing, Michelle Stumpf

International Institute (Blocks D, E, and F - Sunday, March 22 and Monday, March 23)

Adding Real VALUE to the University: Reaching New Marketings, Kevin Stucky

Welcome to imago: Establishing an International Brand, Emma Boynton