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Get Out of the Trenches of Sales and Marketing

Thursday, February 8, 2018   (0 Comments)
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More Lessons from the Trenches of Sales and Marketing Institute presented at the ACCED-I 38th Annual Conference on March 20 from 2 pm - 5 pm will help you understand the sales funnel, sales tracking, and reporting; how to use marketing to drive inquiries to your door; and techniques for moving a prospect to a contracted client.

The Institute is presented by Joe Criscuoli is a highly successful self-starter, rainmaker and change agent. He is a sales and marketing professional with a proven record in business development, innovative sales management, marketing, public relations, fundraising, and corporate communications resulting in original, award-winning promotional programs in numerous categories including: sales, public relations, newsletters, videos and other media publications, business communications, and website design. A leader by example, Joe helps others to develop and achieve their professional and personal goals.

On February 10, 2014, after thirty-one years of employment in positions of ever-increasing responsibility in the private sector, involved in marketing, public relations, communications and business development, Joe began working for the Conferences & Visitor Services department at the University of Maryland, College Park. Prior to this date, he had no experience with conferences, events, and/or employment within higher education. However, and despite a significant learning curve and a not inconsequential culture change, he has had a tremendous impact on the department, university, and industry. He has personally brought over $2.8 million in new business to the university, created an additional $500K in returning business, expertly managed the marketing, communications, and outreach efforts of his department, and also has found time to share his expertise with his ACCED-I colleagues.

Joe has presented at previous ACCED-I Annual Conference and a 2016 Educational Forum. One attendee said, "I wish he was working on our team - very entertaining and knowledgable!" Another attendee said, "Absolutely loved this session. My favorite of the conference so far!"

The cost for the Institute is $25.00. Register now to secure your spot!