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Marketing Your Event on a Tight Budget

Posted By ACCED-I Corporate Member Unique Venues, Thursday, January 5, 2017

Posted by ACCED-I Corporate Partner Unique Venues.

An event's success is largely determined by how many people you get through the doors. In order to get people to attend your event, you need to do a good job of promoting it. Promoting an event can be challenging, especially on a shoestring budget. However, there are many tools and resources you can utilize to spread the word about your event, at little to no cost.

Social Media

A study released last year found people in the United States check their social media accounts a whopping 17 times a day. That means they check their accounts at least once every waking hour.

Marketing events on social media is extremely effective, regardless of your budget. Social media channels, including Facebook, Twitter, LinkedIn, Instagram and Google+, allow you to target and engage your audience on a more personal level.

Create event pages on all of the major social media channels where your audience is likely to hang out, and utilize these pages to increase exposure for your event. In addition to posting event information, share news and tips regarding topics that are relevant to your event and audience. This will help stimulate engagement, as well as help grow and maintain your following.

For social channels that utilize hashtags, such as Twitter and Instagram, create a hashtag for your event and include it in every post. Also encourage your followers to use the hashtag when posting about the event.

Industry Influencers

Reach out to prominent people within your industry who have a strong following on their blog and social media. Offer them a free ticket to your event, and see if they would be willing to promote the event on their channels. If they're interested in attending, then they'll be sure to share it on their blog and social accounts, which will help get others excited about the event too. Aside from individual people, event locations are usually willing to help promote as well, in order to attract people to their city.

Email Marketing

Your client probably has the contact information of customers and business partners who are the target audience for the event. You may even have a relevant network of your own. Launch an email campaign using these lists to announce the event and encourage people to attend. Email marketing tools are affordable and won't put a dent in your budget. MailChimp, for instance, offers a free service to organizations with 2.000 subscribers or less.

Press

When it comes to promoting an event, the press can be your best friend. Make a list of local and industry-related media outlets that may be interested in covering your event. In addition to reaching out to specific networks, publications and reporters, utilize Help a Reporter Out (HARO). It's free to subscribe to email alerts to receive daily media opportunities. You can also sign up for HARO to create pitches about your event.

Don’t let a tight budget get in the way of your event marketing. With these tips, you can effectively increase the exposure of your event and increase registrations. 

Thanks to Unique Venues for contributing to the ACCED-I Blog!

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Tags:  budget  events  marketing  social media marketing 

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Outside the Box Catering Ideas

Posted By ACCED-I Corporate Member Unique Venues, Friday, December 9, 2016

From our ACCED-I Corporate Member Unique Venues.

 

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Localist Introduces Student Personalization Options For Higher Ed Event Calendars

Posted By ACCED-I Corporate Member Localist, Friday, December 9, 2016
Tailgate and Channels allow customers to track, target and facilitate real-time student engagement with events
 
Localist, an event technology company, announces the launch of a product update and calendar feature offering students a personalized on-campus event experience. The newest version of Tailgate is the first native mobile app that gives students a customized mobile experience for their event calendar and delivers real-time attendee data to higher education marketers. Channels, a functionality within Localist's existing calendar product, enables customers' divisions and groups to create their own calendar experiences.
Tailgate gives students the ability to browse, RSVP, “Check-In” and review nearby events, while administrators can monitor the app's built-in social media integration and metrics reporting. Staff will be able to send push notifications to attendees during an event and students will be able to "heart" an event, allowing administrators to tie real-time engagement with ongoing happenings.
 
Channels allows universities to create individual landing pages for organizations within their school's overarching Localist calendar. For example, students searching for Greek Life events on campus will now visit their school's home calendar or the Greek Life channel. Administrators can assign permissions to individuals who are able to create and manage their own group pages, including personalizing how the page looks.
 
“Student engagement on campus is important in driving student satisfaction and success, and events are a great way for students to connect more with each other and with their campuses,” said Myke Nahorniak, co-founder and CEO of Localist. “We are committed to providing administrators with the tools needed to make their students feel connected to their schools. Both Tailgate and Channels help school leadership offer a more personalized experience for their groups, and allow them to gain better insights through their event marketing efforts.”
 
Localist will report real-time event data for Tailgate and Channels through Localist Metrics – a feature that provides customers with event insights that they can use to measure and fine-tune their future events.
 
In addition, Localist has launched plugins for WordPress and Drupal users that allow them to better integrate the Localist calendar within their existing content management system. “With over half of our partner universities using WordPress and Drupal to manage their websites, it only makes sense to make the transition to our software as seamless as possible for them,” Nahorniak added.
 
Colleges and universities looking to get started with Tailgate and Channels can visit Localist.com.
 
About Localist
Localist is a revolutionary event technology company. Through its robust interactive calendar software, Localist helps organizations easily publish, manage and promote multiple events. Localist's solution offers the efficiency of a centralized marketing calendar, the power of social sharing tools and the intelligence of analytics to optimize event marketing performance. Hundreds of enterprise customers including the University of Texas at Austin, Clemson University and Travel Portland trust Localist to market their events. To date, Localist has powered more than 2 million events across the world. Visit localist.com or follow on Twitter @Localist.

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Event Insurance

Posted By ACCED-I Corporate Member Unique Venues, Friday, December 9, 2016

Whether you're planning a wedding or corporate conference, event insurance is necessary to protect you from liabilities and unknown mishaps.

This event insurance infographic from ACCED-I Corporate member Unique Venues  will help you navigate the type of insurance and coverage you need.

 

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Increasing Your Event ROI In College Marketing

Posted By ACCED-I Corporate Member Localist, Friday, December 9, 2016

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