Now Available for Purchase
Strengthen your foundation. Refine your approach. Stay current.
This program delivers a comprehensive look at conference and events management on campus—from strategy and budgeting to operations, partnerships, and business development.
Designed for professionals at all levels, it’s ideal for those building their foundation, onboarding team members, or revisiting core strategies. You’ll walk away with practical tools and insights you can apply immediately.
This program delivers a comprehensive look at conference and events management on campus—from strategy and budgeting to operations, partnerships, and business development.
Designed for professionals at all levels, it’s ideal for those building their foundation, onboarding team members, or revisiting core strategies. You’ll walk away with practical tools and insights you can apply immediately.
Mission, Vision, Goals, Assessments and Budget
Presented by Lauren Gleason, Director, Colorado State University and Brenda Soto, Assistant Vice President for College Events, Colorado College
A solid foundation is key to the success of your conference and events operation and begins with your operational statements. Mission and vision will be discussed and how to align your department’s goals to these statements. You will learn how to track your goals and measure their success. Lastly, you will discover how to design and manage your event and operational budgets.
Presented by Lauren Gleason, Director, Colorado State University and Brenda Soto, Assistant Vice President for College Events, Colorado College
A solid foundation is key to the success of your conference and events operation and begins with your operational statements. Mission and vision will be discussed and how to align your department’s goals to these statements. You will learn how to track your goals and measure their success. Lastly, you will discover how to design and manage your event and operational budgets.
Developing Campus and Community Partnerships and Service Provider Relationships
Presented by Kimberly Araya, Director, American University and Kathryn Turner, CCEP, Assistant Director of Event Management, Loyola Marymount University
Many people are involved in creating campus experiences. Developing successful campus, service provider, and community partnerships is a key component of your operational success. You will learn how to identify key relationships and best practices for beneficial relationships.
Presented by Kimberly Araya, Director, American University and Kathryn Turner, CCEP, Assistant Director of Event Management, Loyola Marymount University
Many people are involved in creating campus experiences. Developing successful campus, service provider, and community partnerships is a key component of your operational success. You will learn how to identify key relationships and best practices for beneficial relationships.
Staffing, Customer Service, and Wellness
Presented by Cal Boren, Assistant Director of Guest Services, Colorado State University and Kelly Mason, CCEP, CMP, Event Services Director, University of Colorado Anschutz Medical Campus
One of the most important resources is people. We will touch on how to attract, recruit, train, and retain the best staff, both professionals and students. Once in place, learn how to implement service standards to your events, internal and external. We will end on strategies to manage stress and change in this ever shifting industry.
Presented by Cal Boren, Assistant Director of Guest Services, Colorado State University and Kelly Mason, CCEP, CMP, Event Services Director, University of Colorado Anschutz Medical Campus
One of the most important resources is people. We will touch on how to attract, recruit, train, and retain the best staff, both professionals and students. Once in place, learn how to implement service standards to your events, internal and external. We will end on strategies to manage stress and change in this ever shifting industry.
Logistics, Operations, and Risk Management
Presented by Christina LaDue, Associate Director of Conferences & Special Events, Amherst College, Nancy Martin, Director of Business Development & Summer Housing, Georgetown University and Tess Saffar, Director of Conference & Guest Services, American University Washington College of Law
Discover the different types of events, along with tips and the tools available to you in logistics management. Then we will cover the basics of risk management, an essential piece of your planning. Learn common terminology and strategies to manage risk and how they apply to you, your department and your clients.
Presented by Christina LaDue, Associate Director of Conferences & Special Events, Amherst College, Nancy Martin, Director of Business Development & Summer Housing, Georgetown University and Tess Saffar, Director of Conference & Guest Services, American University Washington College of Law
Discover the different types of events, along with tips and the tools available to you in logistics management. Then we will cover the basics of risk management, an essential piece of your planning. Learn common terminology and strategies to manage risk and how they apply to you, your department and your clients.
Business Development: From Prospect to Contract
Presented by Kimberly Araya, Director, American University, Suzanne Bennett, Senior Director, Stanford Conferences, Stanford University, and Trish Carlson, Senior Director, Campus Services, Loyola Marymount University
For your operation to grow, you will need to develop a strong marketing strategy. You will learn how to define your objectives, conduct a basic SWOT analysis, and identify business opportunities. We will then move into preparing successful proposals that stand out from the crowd. Finally, we will review the importance of contracts: types, language, and clauses.
Presented by Kimberly Araya, Director, American University, Suzanne Bennett, Senior Director, Stanford Conferences, Stanford University, and Trish Carlson, Senior Director, Campus Services, Loyola Marymount University
For your operation to grow, you will need to develop a strong marketing strategy. You will learn how to define your objectives, conduct a basic SWOT analysis, and identify business opportunities. We will then move into preparing successful proposals that stand out from the crowd. Finally, we will review the importance of contracts: types, language, and clauses.
Roundtable Wrap-up
Bring your questions to the conclusion of this workshop series. This is a final opportunity to interact with the presenters and learn from their years of experience in the collegiate conference and events industry. This will also be a wonderful opportunity to connect with others new to the field and grow your professional network.
Bring your questions to the conclusion of this workshop series. This is a final opportunity to interact with the presenters and learn from their years of experience in the collegiate conference and events industry. This will also be a wonderful opportunity to connect with others new to the field and grow your professional network.