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Business Development Crucial to Your Operations Success

Friday, November 9, 2018   (0 Comments)
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The Business Development Educational Forum taking place December 13-14 in Albuquerque, NM will address important topics for successful business development including business relationships, closing the sale, digital marketing, and overhauling a conference and events operation. Experts in the industry will present the following sessions:

9 Factors of Trust
Presented by Keri Stewart, CPBC, Certified Professional Business Coach & One Page Business Plan Consultant at Results 4 Business, Inc.

People will do business with people they trust. How much do your customers trust you? How much trust is within your organization? Trust is a deal breaker inside your company walls and externally with your customers and prospects. Where the effort begins is within – look in the mirror and what do you really see? Lets’ explore the working environment and locate a nugget to investigate the level of trust from different perspectives.

ABC’s of Closing
Presented by Keri Stewart, CPBC, Certified Professional Business Coach & One Page Business Plan Consultant at Results 4 Business, Inc.

When it comes time to close the sale, are you stuck in a rut? Sales people get timid at the wrong time, the prospect has money to spend. You’ve done everything well: planned your presentation, delivered it to perfection and did you walk away with or without the sale? Time to expand our default closing techniques and earn a few bucks in your business.

From Room Scheduling to Full-Service Event Coordination: A Conference & Event Services Facelift
Presented by: Julie Hughes, Head, Campus Conferences, New Mexico State University

It is a daunting proposition to start a new position with direction from leadership to completely overhaul an entire operation, but there is also a sense of freedom when you are able to look at everything with fresh expectations and know you have the support to effect significant change. Learn how we are transforming the student union room scheduling office into a full-service Conference & Event Services operation. From building a team that feels empowered and engaged, to revising and redeveloping procedures and rates as part of a new business plan, there is not a single process that we have not looked at improving for the benefit of customers and our Auxiliary Operations. This session will encourage you to evaluate your procedures and determine if they have kept up with the evolution of your operation. I will share the steps we have taken to build a business plan, including a rate structure that makes sense for us today, yet, continues to require constant evaluation. We will also look at how critical buy-in from staff is to your success and how to engage campus partners to be part of your success. Finally, we will discuss the importance of consistency in planning for the future of your operation.

The Art and Science of Modern Digital Marketing To Increase Business!
Presented by: Mike LeMoine, Owner/Founder at Maverick Web Marketing

This wide-ranging presentation will cover effective digital marketing practices that will help you win more clients. The new digital economy demands new skillsets but many people get overwhelmed on where to even start. Mike is going to show you what is working now online. He is going to teach you how to “think” about digital marketing so that you can make the best decisions for your organization. He will teach you how to increase your visibility and exposure online, how to evaluate if what you are doing is working, how to read and understand analytics, and ultimately how to win more business from the internet.  

Reservations at group hotel must be made by November 12th to be guaranteed the group rate.

Save $25 on registration if you register by November 16th

Learn more about the Business Development Educational Forum here.