Join | Sign-In | Sign-Out | Print Page | Contact Us
Institutional Events Educational Forum
Share |

Institutional Events

January 17-18, 2019
University of Texas, El Paso
El Paso, TX



That’s a GREAT Idea! But it Won’t Work
Presented by: Kim Garcia, Senior Director, Development Special Events, Duke University
Domain G: Meeting or Event Design, 1.25 CEs

Sponsored by

As seasoned event professionals, we know everything it takes to put on an event, whether it’s a small board meeting, a student event, or large-scale fundraising campaigns, or do we?  As I reflect on my work over the last twenty years, one of the most important lessons learned is the importance of objectivity.   When do you leave your personal feelings at the door?  When do you abandon an idea, whether long established or something new you want to see to its conclusion? All ideas have merit but not all are the right ideas at the right time. We will discuss the assessment process for ideas and its impact on your bottom line.  Also covered will be learning who really needs to be involved in the decision-making process and how to establish a cohesive team working towards the same goal.     

 Learning Objectives:

  • Discover how to assess individual event ideas
  • Check your feelings at the door, it’s not all about you
  • Determine how to get others on board
  • Decide when it’s best to give up on an idea


Managing Controversial Speakers with Confidence
Presented by: Tanya Ridpath, Director of Community Programs, Roanoke College
Domain G: Meeting or Event Design, 1.5 CEs

This session will cover the presenter’s own experiences working with a skilled and experienced team to execute campus events with high profile and sometimes controversial speakers, such as Marco Rubio, Chelsea Clinton, Tim Kaine, Amanda Knox and James Clapper. These speakers visited Roanoke College, a small liberal arts college, between 2016-2018. The session will cover how to be prepared, even before you know someone in the spotlight is coming to your campus. What to do when your professor invites (insert controversial name here) and how to deal with potential threats, as well as the ever-widening opposing public opinions. The presenter will share from her personal experience of being publicly vilified on the internet by a controversial speaker’s adversaries.

Learning Objectives:

  • Preparation: Build an internal team to handle high profile speakers – before you know you’re going to have one. And what to do after your professor invites (insert name here)
  • Contractual Agreements: Know what you are asking and what you are agreeing to and be prepared to ‘get what you want’ for your campus community out of the experience
  • So, your speaker is Controversial? Presidential Candidate, high profile government official, convicted murderer……learn how to handle opposition, trolls and more

Cutting Out the Ribbon Cutting: Constructing Better Dedication, Grand Opening and Ground-breaking Events 
Presented by: Lynn Wilk, Director of Executive Events, University of Wisconsin - Milwaukee
Domain G: Meeting or Event Design, 1.5 CEs

It's another grand opening, so time to drag out the giant scissors and ribbon. Breaking ground? Grab the golden shovels because here we go again! Or maybe not. In this session, you'll learn how to create better dedication, grand opening and ground-breaking events on your campus that communicate a clear message about your university and its newest asset. Delve deep into the planning, designing, and messaging process by examining case studies of events that left attendees with lasting memories. Leave this session with an innovative mindset and the creative tools needed to put those giant scissors into storage for good. 

Learning Objectives: 

  • Learn creative strategies for designing truly memorable dedication, grand opening and ground-breaking events on your campus
  • Identify event goals that clearly communicate the purpose of your campus' new space
  • Understand how to get buy-in from your clients (university leadership, donors, campus planners, etc.) who are entrenched in old ways

Importance of Events in Developing Institutional Relationships
Presented by: Margene Weiss, CCEP, Director, Special Events, Daemen College
Domain G: Meeting or Event Design, 1.5 CEs

Special events professionals are increasingly visible, working with strategic institutional events at all levels. College/university Vice Presidents, Presidents, and even Trustees become involved in "routine" details, creating confusion about responsibilities. Events professionals need to understand 4 different types of events, (signature, fundraising, “feel good” and motivational), and their importance to the overall strategy of building institutional relationships. 
Events should be part of an overall plan; you need to keep the end goal in mind. When you host an institutional special event, know what you are aiming for and be clear about the goals of the event.  Events expertise can help guarantee success...whether an academic Convocation, an Advancement Scholarship Gala or an ambitious Presidential Inauguration. Tailored to attendees, this session will then focus on specific events in more detail.

Learning Objectives:

  • Discover how institutional events are used to positively build the institution's image
  • Determine how events can be used to develop important relationships with individual donors, alumni, business and community leaders
  • Learn how events professionals can lead with style and work collaboratively on major campus-wide planning committees



January 17         
8:30 a.m. – 9:00 a.m.     Registration    
9:00 a.m. - 10:30 a.m.    Welcome and opening session   
10:45 a.m. – 12:15 p.m.    Module 1 and 2   
12:30 p.m. – 1:30 p.m.   Lunch   
1:45 p.m. – 3:15 p.m.   Module 2 and 3   
3:30 p.m. - 4:30 p.m.    Ignite sessions   
January 18      
8:30 a.m. – 10:00 a.m.   Module 1 and 3   
10:15 a.m. – 11:15 a.m.   Presenter panel Q&A   
11:15 a.m. – 11:30 a.m.   Closing and evaluations   




(Before 12/21/2018)
   Register after
ACCED-I Member   $325    $350
Nonmember   $375    $400
 Included in your registration fee is all educational content and Thursday lunch.  


Budget Tight? 
Click here for the How to Gain Approval to Attend cost/benefit worksheet that you can give to your supervisor. 

ACCED-I Financial Policy/Cancellation/Refund Policy:  ACCED-I accepts checks (U.S. funds only) and all major credit cards. You are considered registered for this event if you register and either pay or request to be billed for your registration.  Notification of cancellations received by ACCED-I by Friday, December 28, 2018 will be refunded, less a $50 administrative fee. Replacements are welcome.  No-shows are responsible for payment in full.  No refunds will be made after December 28, 2018.  Should registration fees not be paid by the dates listed, you are still responsible for all cancellation related fees.  If registration is made after December 28, 2018, the above policy still applies.

ACCED-I Federal ID Number 84-1023816



A block of rooms has been reserved at the Hilton Garden Inn El Paso University for forum participants for a special rate of $98 + taxes and fees per night. Please make your reservation online here. In the upper right-hand corner when inputting your check-in/out dates, click on the more options.  Then click on “Add special rate codes”.  Under group code, please put UUSA.  Or by calling the hotel at (915) 351-2121. Please mention the group code: UUSA to receive the special rate. Reservations must be made by December 16, 2018.