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Event Management Educational Forum
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Event Management

November 7-8, 2019
University of Wisconsin Madison - 
Madison, WI


November 7,  2019     
8:00 am – 8:30 am      Registration     
8:30 am - 11:45 am Welcome and opening  
11:55 am – 12:55 pm Lunch   
1:05 pm – 2:35 pm Module 1 and 2  
2:45 pm – 4:15 pm Module 2 and 3
4:30 pm - 5:30 pm Ignite sessions
November 8, 2019  
8:30 am – 10:00 am Module 1 and 3
10:15 am – 11:15 am Presenter panel Q&A
11:15 am – 11:30 am Closing and evaluations  




ColorUP!™ Theatrical Thinking – How YOU can Increase the Performance of Your Meeting Design

Presented by: Dianne Devitt, Inspirational Speaker, Engaging Facilitator, Experiential Consultant, Author, Educator

Domain G: Meeting & Event Design 3.0 Ces

The latest responsibility for all planners is to integrate creative thinking into meetings to stimulate emotional engagement and increase attentiveness. * Purposefully designing an environment that promotes communication and interaction regardless of the type of meeting or location is tantamount to achieving maximum results. This doesn’t happen without deliberate planning choices – this is the art of communication and HOW you do this is what increases the impact of any experience you plan.

You are on stage every day and any location that you work in is your stage. Welcome to the Theater of Meetings.  Like theatre, where there are Acts, Plots and Sub Plots that contribute to understanding the story and flow, meetings are shows divided into parts. The ColorUP! Program dissects the pre, on-site and post segments of the meeting and offers a highly interactive workshop in meeting and event design. You will engage in brainstorming and creative exercises, work with teams, build a storyboard and dissect case studies and take away tips and tricks to instantly apply for your own needs. As planning any type of gathering in a collegiate environment requires a distinct talent. Stakeholders in this niche market include presidents, professors, students, donors and all in between and the planner knows that primarily working on Campus in the same locations has benefits – and challenges. ColorUP! Is an interactive and informative meeting design workshop designed to teach intermediate to senior level planners how to take your respective set of circumstances and apply techniques of creative direction to strategically designed content to increase Return on Event. Incorporating business theory, venue inspiration, sensory elements, the workshop is designed to teach how - and when – to integrate and design an experience that is focused on objectives, goals and achieving business outcomes – but most of all, one that evokes touch points for lasting impressions and results.

Learning Objectives:

  • Apply business strategy to the live event theme to design the meeting experience
  • Learn tools and techniques as takeaways to immediately apply
  • Incorporate any venue into the program and how to maximize use the physical space to enhance opportunities for messaging
  • Use creative thinking and brainstorming to develop content driven, brand experiences
  • Transform a vision into an experience with strategically designed live engagement
  • Use design elements and visual dynamics to maximize touch points
  • Create a mood or storyboard from pre-event planning to post-event marketing to relay the Big Idea


Finding Your Hidden Power-Ups

Presented by: Kirsten Stava, Operations Manager, California State University, Fullerton

Domain G: Meeting & Event Design 1.5 Ces

“My projector won’t power up and the event starts in an hour!” “My guests are arriving, and the road is blocked off!” “Our clients have down time, where can we send them?” Problems like this can be exhausting and stressful to handle for event planners and managers, but there are multiple opportunities on a university campus to power up, prepare for, and successfully handle your event crisis. In this session, we’ll discuss best practices we’ve learned over the years to ensure not only smooth execution of events within our own buildings and areas, but how to work with other departments and entities to promote excellent event experience across the campus.”

Learning Objectives:

  • Find and capitalize on campus relationships to best facilitate your events
  • Identify potential risks or problems and mitigate negative outcomes in event management
  • Understand the pros and cons of both centralized and decentralized campus event management

Mastering the Art of Event Planning on a College Campus

Presented by: Michael Baker, Director of Event Management, Franklin & Marshall College

Domain G: Meeting & Event Design 1.5 Ces

College campuses host a multitude of events throughout the year.  These events can vary in size, scope, and audience.  They can also be challenging to execute.  This session will cover all aspects of event management from A-Z.  You'll discover what it takes to strategically and successfully plan and coordinate events on a college campus.  The content of this session will broadly cover the key aspects of event planning such as how to develop an effective event plan, create a detailed logistics plan, and execute a flawless event.  Strategic tips and practical advice will be shared while discussing ways to overcome obstacles and challenges encountered when planning events on a college campus.

Learning Objectives:

  • Demonstrate a comprehensive knowledge of the details involved in creating and designing a successful event with access to 21 free event planning templates
  • Learn some of the biggest mistakes made by event planners and how to avoid them
  • Discover proven and practical event management tips you can successfully implement on your college campus

Master Calendar and Priority Event Scheduling

Presented by: Alicia Ferguson, Event Coordinator, Temple University

Domain G: Meeting & Event Design 1.5 Ces

Master calendar and priority scheduling allows schedulers to ensure that all university events will have the appropriate space needed for major events. Master calendar events are events that happen yearly and are generally around the same time each year. Priority events are those that may not have the same date but need a particular space on campus in order for the event happen i.e. based on size, scope, tech needed, etc. We will cover steps used to make this process successful.  Attendees will learn how to create a time frame for requests to be submitted; how to review requests for conflicts and determining which event will get the space; how to explain why they were not given the space and determine the next best course of action; to finalizing and sending all confirmations.

Learning Objectives:

  • Create a priority scheduling list that works for your department year after year
  • Utilize your event space for its full potential
  • Determine viable alternatives to keep your departmental clients happy 


(Before 10/4/2019)
Register after
ACCED-I Member $325 $375
Nonmember $375 $425
Student $275   $325  
Included in your registration fee is all educational content and lunch on Thursday. 

*Suppliers to the industry can only attend if sponsoring the Educational Forum.


 Budget Tight? 

Click here for the How to Gain Approval to Attend cost/benefit worksheet that you can give to your supervisor. 



ACCED-I Financial Policy/Cancellation/Refund Policy:  ACCED-I accepts checks (U.S. funds only) and all major credit cards. You are considered registered for this event if you register and either pay or request to be billed for your registration.  Notification of cancellations received by ACCED-I by Friday, October 18, 2019  will be refunded, less a $50 administrative fee. Replacements are welcome.  No-shows are responsible for payment in full.  No refunds will be made after October 18, 2019.  Should registration fees not be paid by the dates listed, you are still responsible for all cancellation related fees.  If registration is made after October 18, 2019, the above policy still applies.

ACCED-I Federal ID Number 84-1023816


A block of rooms has been reserved at the Graduate Madison for forum participants for a special rate of $112 + taxes and fees per night.  There is a parking fee of $25.00.

Please make your reservation online here, or by calling the reservations department at (608) 257-4391. Please mention the group block ACCED-I Educational Forums to receive the special rate. Reservations must be made by October 7, 2019. 

** The Graduate Madison hotel block is full. **

 Alternate hotel: 

The Wisconsin Union Hotel has rooms available for $107 per night with the code: "ACCEDI2019".  For reservations, call (608) 890-3000 or reserve online using the link below.



ColorUP!™ Theatrical Thinking – How YOU can Increase the Performance of Your Meeting Design
Domain G: Meeting or Event Design, 3.0 Ces 

Finding Your Hidden Power-Ups
Domain G: Meeting or Event Design, 1.5 Ces

Mastering the Art of Event Planning on a College Campus
Domain G: Meeting or Event Design, 1.5 Ces

Master Calendar and Priority Event Scheduling
Domain G: Meeting or Event Design, 1.5 Ces

Ignite Session
Domain G: Meeting or Event Design, 1.0 Ces

Presenter Q&A Session
Domain G: Meeting or Event Design, 1.0 Ces


ACCED-I is a CMP Preferred Provider. The program(s) identified with the CMP Preferred Provider logo meet the requirements to receive continuing education (CE) credit for the Certified Meeting Professional (CMP) credential. All qualifying activities also indicate how many CE credits attendees will receive for participating. In order for these records to be accepted by the Events Industry Council (EIC), the email used for your ACCED-I registration MUST match (case sensitive) the email provided to the EIC for your account. The use of the CMP Preferred Provider Pre-Check logo is not an endorsement by the Events Industry Council of the quality of the session. For more information about the CMP credential or CMP Preferred Provider Program, please visit